Our Story
Milestones of Love, Craftsmanship & Innovation
Where timeless tradition meets modern storytelling.
2005: A Vision is Born
- eClarity founded in Singapore by Amanda Koo, GIA gemologist
- Launched one of Asia’s largest online diamond databases (20,000+ stones)
- First banking partnership with UOB - pioneering credibility and trust
2010: Industry Recognition
- Awarded Young Entrepreneur of the Year
- Won Promising SME 500 & Singapore Quality Brand awards
- Recognized for innovation, customer experience, and leadership
2012: A New Bridal Era
- Launch of Custom Bridal Collection, redefining personalisation
- Flagship boutique relocated to Ngee Ann City, Orchard Road
2013–2015: Trusted by Generations
- Voted Most Favourite Jeweller by SingaporeBrides for 5 consecutive years
- Expanded bespoke offerings and diamond workshops
- Thousands of love stories crafted with elegance and trust
2020: Digital First, Gifting Reinvented
- Launched BA.SG, redefining gifting with lab-grown diamonds
- Debuted The Sample Line, Singapore’s 1st jewellery rental platform
- Pioneered virtual consultations and online webinars
2021–2023: In the Spotlight
- Featured in over 30 media platforms: CNA, Tatler, Straits Times, Yahoo Finance
- Continued leadership in sustainability and meaningful gifting
2025: Strategic Partnership & Storytelling
- Partnered with Wah Chan (Malaysia), one of the largest regional jewellery groups
- Launched a refreshed "Story Collection" focusing on emotional themes
- Continued innovation in storytelling campaigns and heirloom designs
2026–2028: Global Dreams
- Planned expansion into Korea, China, Hong Kong, Japan & Australia
- Development of Storytelling Studios to elevate customer experience
- Immersive campaigns to celebrate personal journeys through fine jewellery
From one boutique to a multi-brand empire, eClarity, BA.SG, and The Sample Line stand as a testament to love, trust, and innovation.
We don’t just make jewellery. We honour stories.