Our Jewellery Guides

Your Jewellery Journey, Expertly Guided
At ba.sg, we believe every jewellery decision should be made with confidence and clarity. Founded by a GIA Gemologist and NUS Science graduate, our team combines academic expertise with practical insights - to help you make choices that are both meaningful and informed.
1-to-1 Gemologist Consultations
Receive personalised, expert advice tailored to your needs:
- On-Site Consultations
Visit our showroom for a one-on-one session:
Monday to Friday: 12 PM – 8 PM
Saturday: 12 PM – 3 PM
- Zoom Consultations
Enjoy a private virtual session from the comfort of home:
Weekdays at 3 PM
To book a private session, click here to chat with us on WhatsApp.
Learn Anytime with Our Video Library
Explore our expert-led videos to guide your jewellery journey:
- How to choose the perfect engagement ring
- Understanding the 4Cs and 8Cs of diamonds
- Natural vs. lab-grown diamonds
- Gold prices, trends, and investment tips
- Coloured diamonds vs. coloured gemstones
- How to clean and care for your jewellery
Visit our YouTube Channel to start learning now.